Enquirer Consulting Group
Buyer Map: Good Work
Prepared for James Brugner | Good Work | October 2026
As of Oct 9, 2026. Counts from published federal statistics on US businesses for 2022, described in the notes at the foot
This page maps the agencies that sell design, advertising, marketing and PR, and may need a web development team behind them when a client wants a new site. Your own work page names projects built alongside agency partners. It counts these agencies by type and size across the United States, then in Texas and in Dallas County, and it names the roles that usually sign off. It says nothing about which of them already work with Good Work.
US agencies of these five types with 5 or more staff
16,000
Companies, 2022. The five rows in the first table added together, so a company in two of these types counts in both.
US advertising agencies with 20 or more staff
1,300
Companies, 2022, sized by everyone the whole company employs.
Agency offices of these five types in Texas
6,100
Offices of every size, 2022. An office is one location.
Advertising agency offices in Dallas County
220
Offices of every size, 2022.
United States, agencies by type and size
Companies with paid staff, sized by everyone the whole company employs, 2022.
| Agency type | 5 to 19 staff | 20 to 99 staff | 100+ staff | All with 5+ |
|---|---|---|---|---|
| Advertising agencies | 2,800 | 980 | 290 | 4,100 |
| Graphic design and branding studios | 2,100 | 320 | about 50 | 2,400 |
| Marketing consultancies | 5,400 | 1,700 | 460 | 7,500 |
| Public relations agencies | 1,500 | 350 | 120 | 1,900 |
| Media buying agencies | 160 | about 60 | about 50 | 260 |
Texas and Dallas County, agency offices by type and size
Locations in each place, 2022, sized by the people at that location.
| Agency type | Texas offices, all sizes | Texas, 5 to 19 staff | Texas, 20+ staff | Dallas County offices, all sizes | Dallas County, 5 to 19 staff | Dallas County, 20+ staff |
|---|---|---|---|---|---|---|
| Advertising agencies | 1,200 | 280 | 100 | 220 | about 70 | about 30 |
| Graphic design and branding studios | 890 | 130 | about 20 | 140 | about 20 | under 10 |
| Marketing consultancies | 3,500 | 400 | 150 | 490 | about 70 | about 50 |
| Public relations agencies | 460 | about 70 | about 30 | about 100 | about 20 | about 20 |
| Media buying agencies | about 40 | about 20 | under 10 | under 10 | not published | not published |
Who signs off
The roles that usually choose, or shape the choice of, a development partner at an agency. At a smaller agency one person often holds several of them.
| Role | Why they care |
|---|---|
| Founder, owner or principal | Decides what the agency builds in house and what it hands to a partner, and carries the client relationship when a launch goes wrong. |
| Managing director or head of operations | Owns delivery, margins and the bench. A partner fills a gap without a new hire. |
| Creative director or executive creative director | Needs the site to ship the way it was designed, down to the details. |
| Head of digital or technology director | Judges the code, the CMS choice and the hosting before the agency puts its name on the work. |
| Account director | Keeps the client happy through the build and wants clear status updates to pass on. |
| New business or partnerships lead | Brings in pitches that need a build team, and wants a partner who can scope the build with them. |
What no public count reaches
Three questions this page cannot answer from a count, said in words rather than shown as numbers.
Which agencies build their own sites. The federal counts sort agencies by what they sell, not by who writes their code, so every row counts each agency whether it builds in house or not.
Which agencies already have a development partner. No public list says who has a standing partner and who hires freelancers project by project.
Which content management system their clients run. That is visible site by site, not in a count, so it comes from the named version of a row.
Three openings
Where the counts point.
Design and branding studios across the US.
Marketing consultancies in Texas.
Denominators, definitions and sources
- United States counts are employer firms in the federal annual statistics of US businesses, 2022. A firm is every location under one owner, sized by paid employees across the whole firm, and counted in each industry where it has a location.
- Texas and Dallas County counts are establishments in the federal County Business Patterns for 2022, state and county files. An establishment is one location, sized by the paid employees at that location in the mid-March 2022 pay period. Size classes the file leaves blank are counted as none.
- Industry codes: 541810 advertising agencies; 541430 graphic design services; 541613 marketing consulting services; 541820 public relations agencies; 541830 media buying agencies.
- Organizations with no paid staff are not counted. Built from published federal statistics, counts banded deliberately. Figures of 100 and over are rounded to two significant figures, figures from 10 to 99 to the nearest ten, and figures below 10 are shown as under 10.
The named version of this page, the actual agencies inside a row, is built one row at a time. If you want to walk through a row together, pick a time at cal.com/ecg. Prepared by Ben Beattie, ben@enquirerconsulting.com.
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